Tuesday 29 March 2011

Double Page Spread Research

Considering that our finished media production will not only be the front cover of the music magazine and the contents page but also a double page spread I did some research on this too in successful music magazines to find out how they should look. Here is a double page spread from Kerrang!: 

 From looking at this double page spread I came up with some codes and conventions of what one should be like in a music magazine:
1)  One main image with smaller thumbnails to make the feature more appealing and exciting, as is evident in this particular spread.
2) A colour scheme which reflects the genre of music or the type of reader, in this case the use of red, black and white indicates a rock band with the feature most likely being read by a male reader.
3) A masthead to engage the reader- 'We're being the best MCR that we can be- a quote from the band themselves, encouraging you to read more.
4) A word or phrase such as 'Exclusive Interview' to let the reader know what the feature is about, in this case it is 'World Exclusive' which will appeal greatly to the reader because they're not going to read information like this anywhere else.
5) Text arranged in columns so it is easy to follow for the reader. In this case there are two main columns which contain quite a lot of text indicating that this is aimed at an older, mature reader who would be bothered about taking the time to read it.
6) A drop capital to show the reader where to start from, in this case it is a bold, red 'M'.
7) Usually, the artist/band being interviewed have recently been successful in the music charts.
8) The images are of high quality so that the magazine doesn't look basic and amateur.
9) The language used in the feature is normally colloquial so that the reader doesn't have a hard time reading it.
10) The font used is usually something simple such as 'Serif' so it is again, easily readable.
11) Normally information on where you can next see or hear the artist/band, in this case it is in the separate column on the right giving the lowdown on new MCR tracks.



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